Scent Empty Something Different

Not everyone has the same DSD, and not all DSDs are equal. We definitely have it better than the guy with EM waves- you have to be creative just to come up with anything for that.

We have scent and empty. When we took some time to find inspiration, we remembered how scent is linked to areas of the brain that process memory and wondered what memories would be brought up in someone whose memories were “empty” (amnesia or Alzheimer's).

Sadly, we couldn’t find anyone suffering from that, so we instead interviewed “empty-headed” individuals with empty objects that once held a pungent material. This was sort of just to see what people would think.

The power of placebo.